Director, RGM

The RGM Director will support the design and execution of strategic revenue growth initiatives and margin improvement across the SEE region.

This role is pivotal in driving top-line growth and margin expansion through innovative system RGM strategies that encompass comprehensive stakeholder engagement (Consumers, Shoppers, Customers) and dynamic market approaches, including assortment and innovation strategies, pricing, and promotional investments for both online and offline channels.

Key Responsibilities:

• Lead the design and implementation of integrated end-to-end Revenue Growth Management (RGM) strategies in collaboration with our Bottling Partners in Southeast Europe, focusing on consumer and customer value creation to drive scale and adoption.

• Act as the primary contact for RGM strategies and initiatives, ensuring strategic alignment with Franchise GMs, Marketing, Strategy, Finance, and Bottling Partners, promoting cross-market synergies and best practice sharing.

• Track RGM initiatives effectively, ensuring timely execution and reporting, including communication of achievements and overall business impact to stakeholders

• Apply advanced analytical tools to plan, secure resources, and manage strategic RGM initiatives effectively, aligning them with market trends and competitive environments.

• Champion the RGM framework, ensuring cross-functional strategy coherence.

• Participate in local market networks to build capabilities in key areas such as Affordability, Premiumization, Portfolio Optimization, and Advanced Analytics across the territory.

• Foster a culture of excellence, collaboration, and continuous learning.

Qualifications & Skills:

• Proven thought leadership and ~5y experience in RGM, commercial planning, and execution with a comprehensive skill set in segmentation, innovation, and channel strategy.

• Strong strategic, analytical, and influential skills with the ability to conceptualize and execute strategies effectively.

• Experience in commercial or brand management, preferably with exposure to bottler operations or external industry experience.

• Demonstrated ability to drive cross-functional collaboration and system-wide alignment, with excellence in project management, business development, and negotiation.

• Proficient in advanced business analytics, commercial finance, and skilled at communicating strategic initiatives to internal and external stakeholders.

This role demands a strategic thinker with a robust RGM foundation, exceptional communication skills, and a track record of driving complex projects to execution.

Join us to lead our RGM agenda in South-East Europe, contributing to our Operating Unit’s growth agenda and success.