HORECA Manager

ROLE POSITIONING AND OBJECTIVES

Join our team now as HoReCa Manager in our office in Pristina!

As a HoReCa Manager you will develop and implement HoReCa Trade Marketing plan for Normal, High and Superior Quality HoReCa outlets, in line with HoReCa Strategy, to achieve target distribution level for our key brands and appropriate Point of Purchase communication through the most effective and efficient utilization of budgets and personnel in the area.

Reports to: Regional Manager Trade

WHAT YOU WILL BE ACCOUNTABLE FOR

• Run the identification, classification of all HoReCa outlets in the country; existing, newly opened, refurbished etc. to ensure coverage of all outlets within the country.
• Develop and implement a HoReCa Channel Marketing Plan in line with the HoReCa and Brand Strategy.
• Develop strategy and implement plans which reflect changes in regulatory environment and ensure maintained leadership presence of brands.
• Lead the identification and recommendation of targeted HoReCa outlets for Point Of Purchase communications such as Point Of Purchase Materials, marketing programmes and events.
• Create and lead all aspects of full year plan regarding events, festivals, and other entertainment activities.
• Build and maintain excellent relations with HoReCa owner/responsible in the territory.
• Keep up to date with new trendsetting developments within the HoReCa channel by visiting the HoReCa outlets during opening peak times.
• Be responsible for all assigned, materials and equipment in a secure and efficient manner in order to improve the use of organization assets.
• Negotiate the optimum terms and conditions with outlets in respect of price, range, distribution, investment focus, prime timings for activities

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• University degree
• Approximately 2 years experience at territory representative level in a FMCG company
• Experience in HoReCa channel management, negotiation and promotions
• Communication and presentation & selling skills
• Team Management skills and experience.
• Computer skills
• Dynamic, open-minded, ready to self-develop person.
• English, advanced level.

WE ARE BAT

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!