Consumer Insights & Foresights Executive

Your key responsibilities will include:

• Support Insights & Foresight Manager in finding opportunities for our business by analysing trends and market shifts, integrating internal and external information
• Ensure all research projects are delivered OTIF
• Ensure proper approaches/methodologies are chosen to meet the objectives of the studies
• Develop the comprehensive and actionable insights reports and presentations for stakeholders
• Collaborate with Central Insights team and other functions (Market Intelligence, Planning, Consumer Experience, Category teams, Finance, LEX) to gather and synthesize data in order to maximise actionability of insights we deliver
• Actively contribute to regular Insights reviews and deep-dives for strategic meetings
• Actively participate in continuous learning and development activities to build and maintain expertise in Insights and Foresights methodologies and tools

What are we looking for?

• University degree - in business, economics, sociology, data science or related field
• 1-3 years of experience in Marketing Research roles, with a demonstrated ability to analyse and interpret complex data and to perform strategic thinking and planning
• Deeply curious about understanding Consumer behaviour & attitudes and how it relates to adoption of new categories & Brand Building
• Strong analytical and critical thinking skills, with ability to synthesize actionable and forward-looking insights from research findings and other available information & good  communication skills (Oral & Visual Storytelling) to drive recommendations with senior stakeholders
• Commercial acumen & incisiveness to identify drivers of Category, Consumption & Brand performance
• Resilience to manage and deliver multiple complex projects simultaneously in a dynamic business and BAT environment
• Strong collaboration skills and a proactive attitude, with the ability to work effectively in cross-functional teams & ability to negotiate and sustain networking relationships
• MS Office (PPT, XLS), ideally you’d have some experience with Power BI

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes